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from Phoenicia · to the world

our land will never be forgotten.

open letter for history reclaimed Ahlan to Lara Chronicles!

Where is Phoenicia? It is in every soul in Lebanon. It is within each one of us living outside as well. It is everywhere.

A question has always haunted me — ever since the first temple I visited in South Lebanon: Eshmun. A blazing wind of history-carrying images and sounds I had never seen or heard before rushed through my spine. "I see them. I can hear them," my younger self whispered. And from that moment, I wanted to know more.

I am standing in the same space. I am from those same people. My ancestors who walked and lived here at least 5,000 years ago. Who are they? And why does no one speak of them?

I want to go back to my roots. I want my children, and their children, to know who the real dwellers of this land are — the people who built this Great Lebanon as far back as 3000 BC. From Phoenicia, to the world.

I am not here to argue about religion or politics. I am here, standing in my geography, looking at my history. I want to know who we were — and keep that legacy alive for the next 3,000 years to come.

Join me on a mission to give the Phoenicians the recognition they deserve.

Welcome to Phoenicia. Welcome to our land — the cradle of culture and the origin of civilization.

Lara, the time-traveller from the past, will take you on an enchanting new perspective through the Lara Chronicles.

why i started

It began at a temple.

Eshmun, in South Lebanon. Stone older than memory, older than any word for it. Something moved through me there — recognition, not discovery. I wasn't learning about my ancestors. I was remembering them.

who were the phoenicians?

They gave the world its voice.

They gave the world its alphabet — the seed of every writing system spoken today. They built ships that reached the edge of the known world, and sailed past it. Tyre. Sidon. Byblos. Carthage. A civilization of traders, builders, and voyagers who connected continents 3,000 years before anyone called it globalization. And somewhere along the way, the world forgot to say their name.

what is history reclaimed?

Not a slogan. A promise.

History Reclaimed is the promise inside NEWE — that this story doesn't stay buried in a textbook footnote. Through Lara Chronicles, through the archive, through everything we build, we're bringing Phoenicia back into the present tense.

the movement

Never meant to be worn alone.

NEWE is a gathering point — for the diaspora, for anyone who's ever searched for the fragment of a story that felt like theirs. The Newers are the ones showing up for that search. This is where you find them.

about rana
Rana Youssef Kays 𐤓𐤀𐤍𐤀   𐤉𐤅𐤎𐤐   𐤊𐤉𐤎 Imm Fawzi w Sophie · Mrs. El Moallem
A Beiruti by heart. A Batlouni by blood. A Kourani by marriage.
Guess the towns!
Founder, NEWE · Lebanese · Dubai · 2026
𐤍 𐤅 𐤉 𐤅

The mark of belonging.

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